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one day in english class, 15-year-old bobby dekeyser stood up and made an announcement. school was not for him, he declared, much to the amusement of his teacher and classmates. he was leaving it, effective immediately, to pursue a career as a professional goalkeeper. it was a typical bobby move – instinctive, spontaneous and not just a little foolhardy. and no less typical of bobby, he somehow managed to pull it off. in four short years, at the remarkably young age of 19, he would sign with fc bayern munich , one of the most prestigious soccer clubs in the world. innate talent is the usual explanation for such a rapid ascent, but bobby insists he had none. “i had no feeling for the ball,” he maintains to this day. “it didn’t do anything for me.” what bobby lacked in natural ability, however, he more than made up for in passion, determination and perseverance.

bobby’s real adventure began after he was seriously injured during a game and stopped his professional soccer career: he founded DEDON, eventually building it into a leading manufacturer of outdoor furniture and international brand. dekeyser, a father of three children, attained this success with traditional values, values that sometimes no longer seem to apply in the business world of today: trust, friendship, commitment and honesty.

his moving biography is now available as a book in the u.s.  not for sale! is a courageous story of a unique life, sure to inspire all who read it.



For more information, visit  www.xtrafurniture.com